Link of the Week
How to Make A LinkedIn Sales Database
LinkedHelper will revolutionize the way you use LinkedIn. This free Chrome extension gives you the power to automate your interactions with other brands and individuals. You can even search and generate your own contact lists based on location, position, industry, and more. If you don't try this quick, free tool, you're leaving free customers on the table.
linkedhelper.com
Growth Tools
7 Competitive Analysis Tools to Help Improve Your Marketing Approach
We all know the importance of staying on top of our competitors, but perhaps no one does it as creatively as Aleh Barysevich (@ab80), the founder and CMO of Link Assistant. Read on to discover the technology and strategies this marketing expert uses to do everything from steal your competitor's backlinks to identify how they generate their web traffic.
socialmediatoday.com
This Chrome Extension Turns You Into a Networking Machine
When your internet connections are spread across multiple platforms: Twitter, Instagram, LinkedIn, Facebook, Youtube, and more, it's difficult to keep track of your relationships. Discover.ly is here to change all of that. Discover.ly gives you access to data from all of your social media platforms, all the time. Check for mutual Facebook and Twitter connections while on LinkedIn. Scrape and pull emails from just about any page. This tool is a must-have.
google.com
A Tool that Takes Care of SEO For You
You've definitely heard of the term "SEO", but putting in the hard work to research keywords and modify your content is a whole different beast. The team at SEMrush have got you covered though. On top of providing a variety of free features for SEO analytics, their new tool integrates with your writing software to automatically monitor and make suggestions based on your industry, helping you rank higher without digging through databases for hours.
semrush.com
A Quick and Dirty Guide to Instagram’s New IGTV App
Attention comes for dirt cheap on new platforms, so there's no better way to dominate an industry than jumping in head first and land-grabbing while others are tentatively testing the waters. That's why you need to read this two-minute breakdown of every new feature on IGTV. If you haven't yet put out content on IGTV, you'll be ready to do so after this walkthrough from Kaley Hart (@kaleyhearts).
jumpermedia.co
7 Ways To Leverage LinkedIn for Marketing Success
Did you know that LinkedIn boasts the highest visitor-to-lead conversion rate of any platform? Particularly if you are in the B2B space, leveraging the platform for Biz Dev opportunities is a necessity. Get ahead with these seven valuable tips from Brian Jackson (@brianleejackson. See tip #7 to learn how you can use LinkedIn Sales Navigator to generate leads for your business.
kinsta.com
Data Science
10 Ways To Get Useful Data From the Web
Automation and data can generate monster growth for your company, no matter the industry. This article from import.io will give you a few of the options available if you want to use technology to gain an edge over your competition. If you have technical team members, pass this along to them. If you're not the type to jump straight into the codebase, the link also offers several platforms and services that can get you the data you need to help your business, no coding required.
import.io
Websites and Conversions
How to Convert Website Visitors into Leads (8 Conversion Optimization Strategies)
A clear website strategy can go a long way to capitalize on free traffic. Design your own with these practical strategies from the team at Leadfeeder. Our favorite part was the idea of using campaign specific marketing pages and page-specific Google Analytics to create and identify high-converting channels of your website.
leadfeeder.com
Thanks For Reading!
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If you want to be featured in the next issue of Growth Weekly, tweet @coefficientlabs and include your favorite growth-hack with the hashtag: #hackoftheweek. See you next Monday!
Sean from Growth Weekly