A knowledge of consumer psychology often separates an ineffective campaign from a viral one. That's why you need to check out this compilation of psychology and behavioral hacks from Daniel Stefanovic. The website offers specific examples of the nine most important consumer psychology principles. Each is sure to give you plenty of ideas for your website, campaign, or sales call.
If you're hungry for a new hack to try, this list by Jan Orsula, founder of WeekHack, has got you covered. Our favorite? GoViral, a free tool that encourages viral list growth by offering subscribers who invite their friends a free gift. Check the list for an easy-to-use landing page builder, an online business playbook.
This article seeks to break down marketing tools by different stages of the funnel, making it a valuable resource for anyone who wants to know not just what tools are out there, but when they're best utilized. Author Wilson Jian P neatly puts tools into the "pirate metrics" categories: acquisition, activation, retention, referrals, and revenue. No matter what component of the funnel you're most looking to improve, this article wonderfully breaks down the tools, both paid and free, that you will want to use going forward.