Here at CoEfficient Labs we love the teachings of Gary Vaynerchuk, but with the boatload of content he's produced it can be hard to synthesize all his business and life lessons. Thankfully, Gian Pepe of Jumper Media has taken the challenge broken down the core of Gary Vee's teachings. With so much to choose from, what's your favorite lesson?
No one wants to hear that their content is boring. so Ryan Hilliard helps us know what NOT to do while also providing examples of best practices. Some tips we love: market to those outside of the C-suite, because the sales are more likely to pass through non-executives -- "That means your content needs to be both digestible and engaging for people who prefer to work only 40 hours each week...Tone down the know-it-all, and put some heart and humanity back into your content." And while writers love words, don't forget that most readers are more interested in pictures and infographics -- "Use visuals if you want to keep people interested past your 100th word. You’ll get better results and likely see more traffic if you do."